3 Steps to Creating a Non-Profit with Genevieve Piturro


Genevieve Piturro was a successful television marketing executive in New York City for twenty years when a little girl’s question changed the course of her life forever – and she jumped off the corporate ladder. She began delivering pajamas and books to children in shelters and in 2001 founded the Pajama Program, a non-profit which has been recognized nationwide for both its success and Genevieve’s story.

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